Our Quality Early Learning sprint team, powered by EpicJax, launched a marketing awareness campaign to increase VPK enrollment and combat common misconceptions of VPK in Duval County. The campaign — produced in just 90 days — reached 350,000+ people.
Through six warm-up sessions, local leaders explored policies and opportunities to strengthen early learning in Jacksonville. This work led to Strong Starts, Bright Futures — the city’s first collaborative early learning campaign, uniting organizations across Duval with a shared message. The campaign aims to boost enrollment in Florida’s free Voluntary Prekindergarten (VPK) program, educate families on the benefits of early learning, and address misconceptions that limit participation. The Civic Council and partners are now reviewing the campaign’s impact and will determine next steps to build on its momentum and advance long-term progress in kindergarten readiness.
